Lifetime was Treehouse Agency's first and biggest client, and we were their "go to" agency for the better part of five years for any project they couldn't do in-house. We worked with several departments including Ad Sales, Affiliate Marketing and Press, servicing them with all our core competencies. They opened up space for us to truly understand their brand and be a part of their company. We were an extension of their team: several Treehouse employees literally had offices at the Lifetime headquarters for a year.
We worked together on many projects, including Dressupchallenge.com, Lifetime Networks Affiliate Extranet, several B2B microsites and the MyLifetime.com site rebrand.
Lifetime Site Rebrand
One of the biggest projects Treehouse worked on was the migration of their static HTML flagship website to the Drupal platform, long before many enterprise clients were choosing the CMS. Treehouse worked closely with the internal team including the Creative Director during the design process. Cognizant of custom-theme development at the time, we were forced to invent new solutions to accommodate the redesign. Lifetime succeeded in launching a beautifully "non-Drupal looking" website. Both the internal Lifetime design team as well as the agency that created this masterpiece had their vision for the final product realized, through some revolutionary custom theme-development. Treehouse was happy to have exceeded their long-term partners expectations, yet again.
As time went on, they acquired an internal team to accomplish the work we'd come in to do, and we were moving on to new and exciting adventures.